Sr. Director, Foodservice

Company: Hint
Location: San Francisco
Posted on: May 1, 2025

Job Description:

ABOUT HINTBack when we started Hint in 2005, our motto was Drink Water, Not Sugar. Our mission to this day is to help people fall in love with water - delicious fruit-infused water - so they can live healthier lives.Twenty years on, we've attracted our share of imitators, but no one has been able to match that touch of true fruit flavor in every bottle of Hint. The craftsmanship we put into creating flavors that fully reflect their fruit origin is unparalleled. And with no sweeteners, no preservatives, and zero calories, is it any wonder our fans have turned Hint into an obsession?Today, Hint is sold in over 30,000 stores all over the United States. We feature dozens of amazing flavors - including perennial favorites Blackberry, Watermelon, and Cherry - as well as limited edition smash-ups, exclusive bundles, and 1-liter bottles, all available at drinkhint.com, Amazon, e-Retail account, and major retailers.THE OPPORTUNITYHint Inc., the leading unsweetened flavored water, is seeking an experienced Foodservice Sales Leader to develop our Foodservice Sales Channel across the United States.This person will shape Hint's Foodservice sales strategy, supporting product strategy, leading customer and wholesaler development, and driving execution of all growth initiatives in support of Hint's overall strategy. Hint's Foodservice business includes OCS, airports, travel, hospitals, vending, restaurants, manufacturing, universities, hotels, legacy DSD Foodservice support, and much more.This position works with both local market Sales leaders, customers, brokers, and wholesalers to support key expansion opportunities for the company. The key responsibilities include setting customer and sector development strategy, product strategy, product innovation, market development, national and local customer development, GPO management, expanding distribution, distributor development and management, creating & achieving annual Sales plans, tracking results and KPIs, and maintaining a partnership with cross-functional teams throughout the organization.A successful candidate will have a strong track record of success leading the food service channel nationally. You will have the ability to formulate a growth strategy and lead execution to completion. You will also have people and broker management experience. This role has two direct reports and a national broker. Beverage experience is a plus.WHAT YOU WILL DO

• Shape and drive sales strategy to rapidly grow Hint's Foodservice channel
• Define and implement sales strategy agreed upon with Foodservice contractors (e.g. Compass, Aramark), key accounts (e.g. Travel, Coffee, Corporate, etc.), and legacy DSD Distributors (Big Geyser, Polar, B&E, etc.)
• Lead the development of Foodservice strategy to support core brand Sales Goals
• Lead customer and distributor development
• Drive the execution of all growth initiatives
• Manage National Foodservice Team, including two Regional Foodservice Sales Managers and a National Broker
• Ensure individuals and the team meet or exceed the yearly sales growth target
• Develop a sales team through training, coaching, and mentorship
• Track KPI's on all aspects of the business.
• Utilize CRM tool, Salesforce, to monitor daily FSM activity
• Travel to engage with Sales Team members (50% expected)
  • 10+ years of experience in the Foodservice Industry
  • Deep relevant customer relationships and exceptional customer references
  • Proven track record of customer development success and rapid channel development
  • 5+ years of People Management Experience. Proven sales leader with demonstrated ability to lead a team
  • Expert knowledge of Foodservice Contractors and Key Chain Accounts
  • Excellent written and verbal communication skills
    • Base salary of $160,000-175,000, based on territory and experience. Actual salary offer may vary based on location and work experience. The base pay range is subject to change and may be modified in the future.
    • Bonus Eligible
    • Unlimited vacation time after 90-day probationary period
    • Sick Days
    • 100% of the employee and dependent healthcare premiums paid for by the company
    • Life insurance/AD&D (company-paid and voluntary)
    • Flexible Spending Accounts
    • 401K (regular and Roth)
    • $150/month health and wellness reimbursement
    • $100 monthly towards your cell phone and $50 monthly towards Internet (if applicable)
    • Employee Discount on Hint Water
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Keywords: Hint, Arden-Arcade , Sr. Director, Foodservice, Executive , San Francisco, California